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Asia Market Entry

We’re not in the business of conjuring ‘unique Asian values’ or ‘inscrutable business methods’

There are two mistakes to be made when considering the Asian market. First, is to make no strategic plan uniquely prepared for the region. The second is to assume that a monolithic plan can serve the entire region. Asia is, at its broadest, a regional grouping that supports differences as marked as the Islamic Middle East, the castes of India, the socialist market economy of China, the pseudo-occidentalism of Japan and the cultural-relativist arguments that are Indonesia, Malaysia and beyond. Asian market research and business strategies are a complex academic exercise that must be complemented by a deep understanding of local conditions and a genuine connection with local institutions and people. RERIGHT offers this essential connection to suitable clients, and helps others to prepare for engagement.

In addition to the cultural and managerial challenges, an Asian market entry requires a sophisticated methodology that considers all of the possible entry methods at the disposal of a business. This must take into account local law and the role and rule of law in a country, incorporation and partnership vehicles, tax and finance implications, management practicalities, intellectual property security and the modes of marketing and advertising that support business in the chosen target localities. There is also the question of social accountability and international conventions on labour laws, as well as reflections on trade relations, dispute resolution, local attitudes and ecological impact. RERIGHT prescribes a total management solution from strategic start to executive end.

We’re not in the business of conjuring ‘unique Asian values’ or ‘inscrutable business methods’ – we just believe in local knowledge informing sound strategic management and a healthy dose of respect for the power, maturity and potential of Asian business.

Sourcing and Production

Market entry is not the only engagement challenge for businesses involved with the greater Asian region. RERIGHT also offers a variety of management consulting services geared to supporting offshore production or the sourcing of production materials throughout Asia. Our experience includes the development of international supply chains and the negotiation of distribution partnerships. Outsourcing partner introductions and vendor selection require strong in-country experience coupled with commercial nous and the ability to facilitate multilingual transactions. RERIGHT also wants to ensure that your quality is sustained, your intellectual property is protected and your continuity of supply is assured.

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